Living in the On-Demand World.

Music people, radio people, network people:  read this.  It's not just your future, but your present.  This is from a recent Leftsetz Letter.

Stop trying to save music radio. It’s done, kaput, it’s just a matter of when.

Because we live in an on demand world. One of choice and instant satiation of desires. Talk radio will survive because it’s live, but music radio will fail to the point of irrelevancy.

The problem is everyone making decisions, wielding power, is a baby boomer or older, who remembers the days of great radio, of waiting for weeks for the new movie to come to your town, of knowing the album cuts because it was all you could afford. Whereas the foregoing is meaningless to youngsters, they never lived through that era and the one they know now is better.

You lobbied for more music on MTV for years, don’t you get it, that would have been the death of the outlet! Music video is an on demand item, just fire up YouTube. Do you really think people are going to sit in front of the television and wait?

Now it’s about steering, about interactivity. Everything is available online all the time, how do you get people to pay attention?

Read the rest here.