What Apple's Alleged Upcoming Streaming Music Service Means to Radio

Make no mistake:  this IS going to happen.  Rumours are that agreemens might be in place with publishers and record labels by mid-November with projects of a launch during the first quarter of 2013. Some suggest that Apple already has a name for the service:  iRadio.

Radio consultant Mark Ramsey looks at what this could mean to the radio industry.

Whatever targets a radio-like experience in mobile platforms (especially cars) and is advertising-supported is a significant challenge to ALL radio, not just the folks from Pandora.

 

Especially if it flips a switch and on day one and has distribution across numerous widespread platforms the world over.

 

After all, it has taken Pandora years to approach a degree of distribution that allows it to compete against radio.  Apple could achieve this level of distribution overnight.

 

So let’s follow the money, shall we?

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