Pono is Neil Young's attempt to cure the horrible addiction we have to the horrible sound of MP3s. There's gotta be a better way to experience music than with these bad-sounding music files.
Here's the latest from Neil on his site, MyPono:
There’s an awfully good chance you heard about a revolution we’re working on. Something that will significantly improve the way you get to hear and feel your favorite music.
Shocking you say? That perhaps the promise of “Perfect Sound Forever” propagated by the inventors of the Compact Disc was a bust? And that “CD Quality” promoted by the likes of iTunes and the creators of the MP3 was only an inkling of the flawed format they were hoping to emulate?
We’re here to say it’s incredibly true! Miraculously, there’s a wealth of music & soul (or if you must, “data”) trapped on millions of recordings made over the last half century, that we’re hoping to unleash for the very first time.
Can you imagine? Your own personal time machine, to take you back to the place and time of the original musical event, and let you feel music in ways you’ve only felt seeing it live? We here at Pono are listening to it now and ensure you, IT’S AMAZING!!!!
We ask dear music lover that you root for Pono bringing this very real technology to the world. We’re still toiling away on making this happen (yes, there are record labels, artists, publishers and more to finalize with), but we wanted to share our excitement with you.
Your Musical Saviors,
The Pono Team