It's called The Boost, an external speaker that connections to your iPhone or other digital device through NFC (near-field communication). Apparently all you have to do is place your device on top of the unit and the two are connected. No WiFi, no Bluetooth.
How? They say "The Boost uses patent pending NearFA™ technology that actually syncs the audio signal from inside your device before pumping it out the two high-quality 2W x 2RMS speakers. Your tunes are then boosted with room filling sound."
Who wants to give it a shot? Forty bucks.