Are the Beatles Fading Away Because Kids Can't Access Them the Way They Want?

An interesting opinion piece from The Philly Post:

You’ll have heard of the import from Britain that has redefined young folk’s relationship with music. I’m talking, of course, about Spotify, the legal music streaming service that allows you to listen to almost any title at any time. I’m a young person, and a music streamer; most of the music I listen to is streamed from Spotify, which I “pay” for by hearing ads, much the same way I listen to the radio.

There’s another import from Britain, however, that most young people are not getting. During the Grammy awards in February, Sir Paul McCartney performed a medley of Beatles hits. Twitter, that den of Internet-savvy youngsters, lit up. Hundreds of tweets from teens and young adults poured in. The general gist? “Who is this guy?” Or, more specifically, “who the hell is paul mccartney lmao he hella old.”

There’s a reason for this seemingly inexplicable tragedy of knowledge: Young people don’t know who the Beatles are, because the Beatles aren’t readily available to them anymore.

Read the rest here.

Comments

[Hector]

With all do respect, but every time someone listen to the bealtes, a new band is lost in the unknown, and it may be a good one.

PLEASE DON'T FLAME ME! I do respect what the beatles had done for music and the many, many bands they'd influenced. Although, how many times you had listen the beatles hits in radio, tv, bars, parties, clubs, buses, with friend, with relatives, in the shopping mall, lounge, the food court, taxi cabs, restaurants, elevators, lobbies, streets, ads, school festivals, airports, bus stations, train stations, subway, etc, etc, etc.

Aren't you fed up? I am!

What is interesting is that for the first time in pop/rock music, this 4 old-guys are not in the top, and guess what? is because the people (young ones) are selecting what to listen and not listen what the DJ is choosing them to listen.

My 2 cents

[Mark]

Today's teens are living in the age of "push marketing". The music industry is basically spamming people with disposable, commercial music, which unfortunately is drowning out all the classic bands. It's a shame. Led Zeppelin is pretty good.