Why Did Apple's Tim Cook Take a Meeting with the CEO of Ferrari?

First of all, this meeting between Tim Cook and Luca di Montezemolo did happen.  This isn't just some rumour. The two-hour facee-to-face meeting took place last week somewhere in Silicon Valley when di Montezemolo was in to give a speech at Stanford University.

So what did they talk about?  Industrial design?  An exchange of design ttalent?  Was Tim tired of waiting for his FXX?  Maybe he tried to convince di Montezemolo to finally include iPod integration in his cars.

Or maybe--just maybe--Tim was doing a little reconnaisance on the possibilities for building iOS-based devices into dashboards.  Or maybe the next Ferrari will be the first iCar.  

Hey, Apple has been hiring automotive engineers in China...

Comments

[Ed Stephens]

Apple diversification into auto and other sectors could make it a rival for General Electric as the US top company. So when does the iJet come out?