One of the questions I get asked most is "How does my band use social media to get the word out on what we do?"
Let me refer you to this article on that subject. It concerns Fleet Foxes and how they tackle viral communication with fans. From Music Think Tank:
It’s always exhilarating finding cases like this that validate the lessons we so often, teach, learn, and debate here on MTT. This story in particular, highlights the power of conscientious direct-to-fan (D2F) communication on the part of Fleet Foxes’ front man, Robin Pecknold.
If Grammy awards were given to artists DIY’ing it each year, Pecknold would win the award for “Outstanding Performance In D2F Communication”. Pecknold’s proclivity for treating fans like friends recently went viral when a fan of his enthusiastically wrote the following post on reddit: