Hey, radio people! Are you listening/watching to what's happening to our industry? If you are, then this piece is from the Dept. of Duh. If you're not, you're probably working in that department. From Mashable:
The study, commissioned by the digital audio advertising network TargetSpot, found that 42% of U.S. households with broadband Internet listen to Internet radio.
That’s not to say that listening to regular radio — that is, the stuff on an AM/FM station — is in decline. More than half (65%) of broadcast radio listeners spend the same amount of time listening as do internet radio users. But there is one key exception: There was a steep decline in broadcast listenership among adults aged 18 to 24.
Nearly half of those surveyed (47%) spend less time listening to broadcast radio this year than they did one year ago.
If this trend holds up, where will new radio listeners come from? They're obviously not being made like they used to.
Where are you with your digital strategies? Or are you still committing random acts of digital?
(Thanks to Pete for the link.)