How to Sell Music Discovery on the Radio

Radio consultant Sean Ross' latest column explores the whole notion of how to sell the concept of music discovery to radio listeners.  His focus is primarily on the CHR format, but I think his recommendations are viable for any format.

1. Be hosted:  NO VOICETRACKING
2. Advocate for the music
3. Let listeners advocate for the music
4. Play a FEW hits
5. Start listening to albums again
6. Promote what you're doing

For details on Sean's plan, go here.

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