Radio Industry Question: Do Consumers Really Want FM Chips in Their Smart Phones
Wednesday, May 9, 2012 at 8:35AM
From Ed Ryan's post in Radio Ink:
I'm always skeptical of polls and surveys. It was just yesterday that one poll said President Obama has a 7-point lead over Mitt Romney. Another poll had Romney up by 4. How can that happen? Who should you believe? Plus, how do you ever really know if someone being polled is telling you the truth? Because you send them a dollar in the mail, they are going to give you all straight answers?
Results from a Harris Interactive survey, regarding the FM cell phone chip, commissioned by the NAB, were released Tuesday. Broadcasters are saying consumers want FM chips in their cell phones. You've probably read that headline in many of the other trades today. The wireless industry says there's no demand for such a thing.
Who should you believe?
It's an interesting debate. Read more here.
Reader Comments (4)
Quick answer, no big expensive surveys needed....
I am 44, i would like one. My kids have no interest.
As an example, yesterday I was working beside a kid (late teens or early 20's) who had a small pair of speakers hooked up to his iPod. I thought he was playing his own music as there was almost no talking or commercials but later discovered it was streaming radio. The older crew in another area had a traditional radio station playing and I spent all day wishing I was closer to them. :-)
I occasionally use mine. Seems silly to use Tune-in Radio app to listen to a local station.
Yes I want it. Data caps mean I don't want to stream radio via an app. While I do listen to a lot of MP3s sometimes I just want to listen to radio to hear something different.
I wish my BlackBerry had an FM chip. I have 10GB of mp3s on my iPod, and only use the damn thing to listen to the radio!