No one--and I mean no one--is a better merchandiser than Gene Simmons of KISS. This guy knows how to market (and protect) a brand. There are more than 5,000 licensed KISS products, from condoms to coffins.
Family Guy is also a hot brand that isn't adverse to leveraging itself in order to make a little extra cash. See?
So someone started thinking: what if you were to put Family Guy together with KISS? Could there be some kind of co-branded licensing venture that would make everyone a lot of money?