What Radio Needs to Do in the Age of Mobile (Part 2)

Before you go any further, read part 1 about how the last thing the radio industry needs to do when it comes to apps is build another Walkman.

Got that?  Now here's an excerpt of part 2 from Fred Jacobs radio blog:

[C]onsumers want more than just being able to find their favorite stations in a large directory that contains hundreds, if not thousands, of sets of call letters.

Great brands deserve their own apps – that’s what Smith is telling us. And it is a belief held by the vast majority of radio listeners, as we saw vividly in Techsurvey8. The growing numbers of consumers who participate in the apps experience resoundingly tell us that an individually branded app is the way:

Much more here.