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Saturday
Jul142012

More Details from New Study on Radio Listening

DateSaturday, July 14, 2012 at 8:36AM

Alan Burns and Associates, a radio research company that offers consulting services, conducted a national study in the US on the habits and needs of female listeners.

 

  • Format with the most growth?  Hot AC
  • Format on the decline?  Rhythmic Top 40
  • 46% of women enjoy the contributions of on-air personalities but 19% actively dislike them.  Another 35% are ambivalent.

 

More analysis here.

AuthorAlan Cross | CommentPost a Comment | tagged

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