The London games will obviously be the most connected, most technological global event in history. Yes, there are apps, tweets, Facebook posts and viewing of events on multiple platforms/screens, but there are also a few more subtle appilcations of tech.
Shazam, the app that "listens" to music you don't know and then identifies it for you, struck deals with a number of advertisers who use music in their ads. Rather than identify the artist and song with some kind of text display, a logo pops up encouraging views to "Shazam Now." I saw a Coke commercial just this morning.
I find this is fascinating.
- It boosts the brand awareness of Shazam.
- It encourages music discovery by viewers.
- It helps the artists involved.
- And, most importantly, there's a lot of Big Data to be mined. Every time anyone uses Shazam to identify a song, a ton of important data is collected which can then be analyzed and sold.
Keep an eye out for the Shazam Now logo whilst watching the games.