Notice the Shazam Logos on Various Commercials During the Olympics

The London games will obviously be the most connected, most technological global event in history. Yes, there are apps, tweets, Facebook posts and viewing of events on multiple platforms/screens, but there are also a few more subtle appilcations of tech.

Shazam, the app that "listens" to music you don't know and then identifies it for you, struck deals with a number of advertisers who use music in their ads.  Rather than identify the artist and song with some kind of text display, a logo pops up encouraging views to "Shazam Now."  I saw a Coke commercial just this morning.

I find this is fascinating.  

• It boosts the brand awareness of Shazam.
• It encourages music discovery by viewers.
• It helps the artists involved.
• And, most importantly, there's a lot of Big Data to be mined.  Every time anyone uses Shazam to identify a song, a ton of important data is collected which can then be analyzed and sold. 

Keep an eye out for the Shazam Now logo whilst watching the games.

Comments

[kirk]

Sound hound is better!