It started with producer Garth Richardson (known for his work with Rage Against the Machine and the RHCP) losing his mind. He bet the guys in 54-40 that the Leafs would make the playoffs. Dude: What were you thinking?
When the Leafs failed to come through--again--he had to to donate any fees he'd receive from producing the next 54-40 record to charity. But unwilling to go down alone, he bet that 54-40's Canucks would not win the Stanley Cup. And we all know what happened there.
Bottom line is that Music Heals will get donations from both Richardson and 54-40. Fans who want to donate to the cause are welcome to get involved, too.