Saturday
Sep012012
Radio: "No More Hollow Slogans!"
Here's a good interview with Beau Phillips, the former EVP of Programming and Marketing for Dial Global. Consultant Mark Ramsey talks to him about radio's need for innovation when it comes to being loved.





















Saturday, September 1, 2012 at 9:29AM
Reader Comments (2)
I believe this is a mantra that people have been saying for sometime. So why hasn't things changed?
Beau Phillips says "Here's a story about a two headed goat. It's not about that. It's about making the emotional connection," I think it's all about that in visual mediums nowdays like TV, which unfortunately, is a dimension and holding power radio will never have