This caught me by surprise, too. Were he still alive, Wednesday, September 5, would have been Freddie Mercury's 66th birthday.
To acknowledge that, there's an international campaign called "Freddie for a Day" which is designed to commemorate this by dressing up like Freddie to raise money.
The beneficiary is the Mercury Phoenix Trust, an organization that fights HIV/AIDs--which, of course, is what felled Freddie.
By the way, the picture at the right displays a get-up known as "bat wing Freddie."