British artists who agreed to allow their music in the opening and closing ceremonies of the 2012 Olympic must be pretty pleased with their latest sales statements.
Take the case of Emeili Sande. The week before she appeared in the closing ceremony, she sold a grand total of 449 copies of her song, "Read All About It Part Three." In the week that followed, she sold 45,000.
And she's not alone. The week after the Olympics ended fully one-quarter of the songs on the UK's Top 100 singles chart were those performed during the event. That included three in the top 10.
In total, the UK say an increase of almost downloaded tracks (220,000 from the opening ceremy and 267.000 from the closing ceremony), pumping an extra $3.3 million or so into the industry.