Be it through a desktop, a laptop or a mobile phone, more people are using the Internet to access music. This is rightfully scaring the crap out of some radio people. If music fans are bypassing the tried-and-true FM rock station in their market, what does that mean for the station?
But before the sky hits you in the head, you should read what radio consultant Fred Jacobs had to say to Forbes about FM stations and the streaming revolution.
When the radio station at 101.9FM in New York went from rock/alternative to sports talk last fall, it was yet another blow to the New York rock radio market. Like the demise of KROCK before it, the loss of WRXP meant the New York metro area once again had no venue for rock/alt radio. There are still classic rock stations like Q104 and WBAB, but no station presenting promising new bands or alternative music.
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