I have satellite radio in my car. My wife has it in her car. I have it in my office, too. And while I enjoy the service a lot, I've often wondered where it's going. Like its terrestrial counterpart, satellite radio is one-way communication with no way for the end user to customize things. And custimization/personalization is the way of the future.
SiriusXM knows this, which is why they've got a skunkworks dedicated to ways of making the satellite radio experience personalized. Radio consultant Mark Ramsey looks at what they're doing.
Personalization is a rainbow extending all the way from “lowest common denominator” to “all mine.” The former is what you get on the radio while the latter is what you find in the iTunes store.
SXM’s version of personalization, which appeared in the iTunes store this past weekend, is closer to the former than the latter, not that there’s anything wrong with that.
Want to skip songs or create your own custom channels? Sorry, Charlie. This isn’t the place for you (assuming you’re listening “live,” whatever that means) – but then you knew that already.
But if you have a favorite Sirius XM channel or two and want to tweak those channels this way or that, your dreams have officially come true.
Continue reading here.
Monday, April 8, 2013 at 9:05AM
UK band Dark Horses does something really interesting when it comes to combining music and visual art. The 7th member of the band, Ali Tollervey, does not play an instrument but rather is a photographer who participates by capturing moments of their live performance, to use as visual feedback.
