Another cautionary blog from radio consultant Fred Jacobs about what's coming down the road (literally!) for in-car radio listening.
First, Ford and Spotify announced a partnership that once again broadens the consumer’s ability to entertain herself musically. Using the same AppLink technology that we’re working on with Ford at our jacAPPS division, this is Spotify’s first entry into the in-car integrated world. And because of Spotify’s popularity with younger demographics, this has to be another example of Ford successfully and aggressively courting Millennials. And AppLink is available in new Fords representing a wide variety of models – including the Fusion, Fiesta, Mustang and many others.