This appeared on Hypebot and was written by Kyle Bylin, the founder and editor of Sidewinder.fm. It's long but highly worthwhile, especially for those curious about what Trent Reznor is going to do with this new proposed streaming music service codenamed "Daisy" (which, by the way, is set apparently set for a summer launch.)
I. Invisible Funnel
Industry pundits and executives looked at the file sharing and torrent downloading craze, and saw millions of people who desired unlimited access to music but lacked a legal service to satisfy their needs. Stockpiles of MP3s and bloated iPods evidenced a potential market for an entirely new model where every song on iTunes could be streamed from the cloud for a monthly fee. This fantasy of a “celestial jukebox” has always appealed deeply to fanatic listeners, who dreamed of Santa giving them the entire inventory of Amoeba Music for Christmas. But what about the mainstream market — the millions of casual listeners? Can this jukebox attract their interest?