Some Radio People Continue to be Confused by the Connected Car
I've done a lot of reading and writing about what's slowly happening to traditional AM/FM radio in automobile dashboards--and I've taken a lot of stick for it, too.
"Stop bashing radio!" some have said. Others say "You're insane. People are always going to need radio."
Both criticisms are missing the point. I've never said that radio is going die. What I've always said is that the transmission methods of radio need to change. The age-old analogue delivery method of amplitude modulation (AM) and frequency modulation (FM) need to be left behind for something more digital that allows the audience to consumer what us radio people have to offer on their own terms.
Most radio people are way too the subject to understand that we've moving more and more into an on-demand world. Think about how you consume any form of media now. From iPods to tablets to PVRs to voicemail, we ingest information as we choose and less and less as a firehose of non-customizable real-time data.
If industry people think that audiences will forever want something that comes at them in a way they can't control, they're deluded. The real focus should be "How can traditional take what it does really well and transition that to the world if IP delivery?





















Tuesday, March 12, 2013 at 1:30PM

