Southern Cross Austereo, owners of 2Day-FM and the employers of Mel Greig and Michael Christian, the hosts behind the prank call that apparently led to the suicide of a nurse in England, have a giant shitstorm to deal with.
They have to do something to show contrition and repentance. And they have to do the right thing. But given the circumstances, all this is very, very tricky and very, very sensitive. Here's one of the things they've decided to do. It's a start. The fate of Greig and Christian is still unresolved.
Meanwhile, CNN has this story on the history of prank calls in radio.
There's no question that this entire thing is a tragedy. But like I've posted before, prank calls are as old as radio itself. Tens of thousands of calls like this have been made. This is the only one I've ever heard of that resulted in a death.