Kurt Hansen, the head of Accu-Radio and publisher of RAIN (the Radio And Internet Newsletter) is in the midst of a gathering he organized in Las Vegas called RAIN Summit West. A panel was convened to talk about the connected car and what it means for radio and entertainment for the motorist.
Delivering Internet audio to the car is hard. Everyone on the "Dashboard Discussions" panel, which led off yesterday's RAIN Summit West in Las Vegas, agreed on that.
So far, implementatation are all unique and different, and it's expensive to work with carmakers.Entercom Director of Digital Operations Amy Van Hook (top right) explained that's why her company is sticking with aggregations likeTuneIn, or Entercom's mobile apps, to connect to cars for now. Chia-Lin Simmons, Aha by Harman VP/Marketing & Content, said it can cost amillion dollars to get integrated into the car "head unit." Moderator Roger Lanctot of Strategy Analytics verified that automakers make hard to "scale" integrations.