An Apple iCar? No. An Apple-Enabled Car? Yes.
Ever since Steve Jobs died, stories have surfaced about his alleged desire for Apple to make a car. Nice idea, but impractical. But not entirely implausible.
Everyone is looking for clues as to Apple's Next Big Thing. A watch? A TV? I think they should get into dashboards.
It takes anywhere from seven to ten years to take a new car from design to market. That's way too long in terms of today's gadget technology.
Auto manufacturers know that, which is why they're turning their cars into platforms for third-party tech developers. Farm out infotainment development to people who know how to iterate and update tech quickly.





















Tuesday, February 12, 2013 at 10:00AM
